Bringing truly healthy recipes to every Flemish household
AI-generated personal taste profile
Cross-platform Angular app
Vlaams Instituut Gezond Leven
Promoting a healthier lifestyle with Zeker Gezond
"Vlaams Instituut Gezond Leven" is a prominent organization dedicated to advancing Flemish health promotion and disease prevention policies. Their mission is to encourage individuals to embrace healthier lifestyles through evidence-based guidance, practical tips, and project initiatives.
"Agentschap Zorg en Gezondheid" is a governmental agency in Flanders committed to the healthcare and welfare of the Flemish population.
"Vlaams Instituut Gezond Leven" and "Agentschap Zorg en Gezondheid" jointly embarked on a mission to assist people in adopting healthier lifestyles. This endeavor led to the co-creation of the comprehensive "Zeker Gezond" platform, comprising a website, mobile app, and management system.
Leveraging a Mobile app for behavourial change
Capitalizing on the ubiquity of smartphones, the aim was to provide support to individuals not only during but also after their grocery shopping trips, thus enhancing the effectiveness of promoting behavioral change.
The main goal was to create an application that's easy to use with a low barrier to entry. To ensure proper user validation throughout all stages of the project, we collaborated with imec.livinglabs and had a sample of the Flemish population test the application thoroughly.
Healthy and personalised recipes
The "Zeker Gezond" application boasts an extensive library of over 1000 healthy recipes. Users can effortlessly discover recipes aligning with their preferences, including specific allergies and dietary choices. Additionally, each recipe can be incorporated into the user's weekly menu.
Tailored recommendations with AI
By analyzing user behavior, an AI model generates individual taste profiles. These profiles empower the platform to suggest recipes personalized to each user's unique taste preferences.
A platform with impact
Successfully garnered over 50 000 users on both web and app
Extensive library of over 1 000 healthy recipes
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